Wagyu Brands logoMoonmaru and Macarune
Moonmaru — kawaii cow character
Our Story

About Wagyu Brands

Established in Osaka, 2025.

Wagyu Brands is a lifestyle brand centered on Moomaru and Friends, bringing a little joy to everyday life.

Meet the Gang

Our Characters

Two little souls, one big world of kawaii adventures.

Moomaru character illustration
Primary Mascot

Moomaru

A gentle little cow from a quiet dairy meadow in Hokkaido, where the snow sparkles like sugar. She loves watching snowflakes fall, collecting ribbons, and sharing warm drinks with friends.

Birthday

February 11th — Hokkaido Snow Festival season

Zodiac

Aquarius

Traits

GentleComfortingShy

Likes

Fresh Hokkaido milk & melonpan
Collecting ribbons
Cozy cafés
Watching snow fall

Fun fact: Her milk stays warm even on snowy days.

Macarune character illustration
Secondary Mascot

Macarune

Macarune is a round, velvety-brown walrus who takes life at his own perfect pace. He's always warm, always snuggly, and has an uncanny ability to make everyone around him feel instantly at home. He believes every day deserves a cozy snack.

Birthday

Zodiac

Traits

CozyLoyalPlayfulWarm

Likes

Sushi Picnics
Sunflower Fields
Lo-fi Music
Soft Blankets

Fun fact: Macarune keeps a tiny jar of sunflower seeds in his pocket at all times, just in case someone needs cheering up.

Join Us

Follow the Adventures

Moonmaru and Macarune are always up to something cute. Come hang out!

Wagyu Shops Coming Soon